Does AI recommend your brand?
When a buyer asks ChatGPT, Gemini, or Claude for the best tool in your category, this scores whether you show up — and which competitor shows up instead.
A visibility score, and the gap that matters
Every mention is a frequency (“named in 2 of 3 runs”), not a yes/no. The reveal is the tier breakdown: strong early, invisible where the purchase is decided.
Weighted so comparison (×2.5) and decision (×3) count for more than problem-aware (×1).
Of every brand mention across all runs, who gets named.
- ▸You show up early in the buyer journey (61%) but fade at the decision (9%) — the engines introduce the category without recommending you for it.
- ▸Squarespace owns 30% of the AI conversation in this category; you hold 10%.
- ▸Zero mentions on: “What are the best alternatives to Squarespace for creatives?”
- ▸Zero mentions on: “Best drag-and-drop website builder for a creative small business”
Question-by-question detail (12) ›
| Question | Tier | ChatGPT | Gemini | Claude |
|---|---|---|---|---|
| My photography website looks generic and I can't customize it the way I want. What are my options? | Problem-aware | 2/3 | 3/3 | 2/3 |
| I want a website that stands out but I'm not a coder. How do people build custom-looking sites? | Problem-aware | 3/3 | 2/3 | 3/3 |
| How do photographers get a portfolio site that doesn't look like everyone else's template? | Problem-aware | 2/3 | 2/3 | 2/3 |
| What's the best website builder for photographers? | Solution-aware | 2/3 | 1/3 | 2/3 |
| What platform do creatives use to build fully custom websites without code? | Solution-aware | 1/3 | 1/3 | 1/3 |
| What are the best website builders for designers who want full creative control? | Solution-aware | 2/3 | 1/3 | 1/3 |
| Showit vs Squarespace for a photography portfolio — which is better? | Vendor comparison | 1/3 | 0/3 | 1/3 |
| What are the best alternatives to Squarespace for creatives? | Vendor comparison | 0/3 | 0/3 | 0/3 |
| Showit vs WordPress for a photographer's website? | Vendor comparison | 1/3 | 0/3 | 0/3 |
| Best website platform for a wedding photographer who wants a fully custom design | Decision | 0/3 | 0/3 | 1/3 |
| Best drag-and-drop website builder for a creative small business | Decision | 0/3 | 0/3 | 0/3 |
| Which website builder is best for a photographer who cares most about design freedom? | Decision | 1/3 | 0/3 | 0/3 |
The questions a buyer actually asks
The value isn’t the prompt — it’s knowing buyer intent ladders from “I have a problem” to “X vs Y for my use case,” and weighting the questions where the shortlist forms.
The buyer feels a pain but doesn't know a category of tool exists yet.
- My team keeps missing deadlines and I can't see who's working on what. How do I fix this?
- Our projects are scattered across spreadsheets, email, and Slack. How do we get organized?
- How do I track progress across several projects without constant status meetings?
They know they need a tool and are asking what kind and which are best.
- What's the best type of software for managing team projects and tasks?
- What should a growing team look for when choosing a project management tool?
- What are the best work management platforms right now?
- What tools do product teams use to plan sprints and roadmaps?
Named head-to-heads and 'alternatives to X'. Where the shortlist forms.
- Asana vs Monday.com vs ClickUp — which is best for a mid-size team?
- What are the best alternatives to Asana?
- Notion vs ClickUp for project management — which should I choose?
- Airtable vs Smartsheet — which is better for managing structured project data?
'Best X for [my exact situation]'. The last question before a purchase.
- Best project management tool for a 20-person marketing agency
- Best work management software for a remote startup on a budget
- Which project management platform is best for non-technical teams?
Preloaded, or run it live
Preloaded brands are precomputed on a schedule, so a visitor sees a real result instantly. Or trigger a fresh run — rate-limited and cost-capped, keys server-side.
The score defends itself in one sentence
Responses API with the web_search tool — returns cited sources.
Grounding with Google Search — returns grounding metadata and citations.
web_search tool — returns citations.
A low score isn’t a vanity metric — it’s a lost channel. If the engines introduce my category but recommend a competitor on every comparison question, I’m disqualified from the shortlist before a human sees my site.
I’d work the tier gap first — the specific comparison and “best X for [use case]” questions where I’m absent. Those map to content the engines cite: head-to-head pages, use-case pages, and the third-party listicles and Reddit threads the models pull from. Re-run monthly, watch the comparison tier move — and treat it as a leading indicator, never as revenue.
Limits & honesty
These engines are non-deterministic and personalized. Here's exactly how much to trust a result.